Capabilities

Scope & delivery

Digital Growth & Marketing

Digital growth services that support your business alongside or after software delivery. We manage targeted paid ads, campaign content, creative production, and transparent performance reporting.

Discuss Your Marketing Goals

PAID ADS / RESULTS

Ad spend. Conversations started.

Selected messaging results from verified Meta Ads Manager campaigns. Measurable conversations delivered with client information kept confidential.

MESSAGING ADS
Messaging conversations started
3.2K
Ad spend · EGP
15.85K
MESSAGING ADS
Messaging conversations started
880
Ad spend · EGP
2.88K
MESSAGING ADS
Messaging conversations started
627
Ad spend · EGP
1.83K
MESSAGING ADS
Messaging conversations started
574
Ad spend · EGP
1.98K

Figures are sourced directly from Meta Ads Manager for active campaigns we managed. Results vary by industry and offer.

The problem we start with.

Ad spend scattered without clear structure or audience targeting

We organize campaigns around defined audience layers: cold prospect segmentation, engaged audience nurture, and dedicated retargeting for high-intent visitors.

Inconsistent social presence and irregular posting schedules

We establish an editorial calendar with consistent content pillars, planned in advance so your brand never goes silent.

Unstructured social communication and missed campaign inquiries

We set up clear campaign messaging flows and response guidelines so customer inquiries are quickly directed to your sales team.

Ads sending traffic to disconnected or confusing destinations

We align creative hooks directly with clear WhatsApp or landing page flows, removing friction between the ad and the conversion step.

Campaign decisions driven by vanity metrics rather than real inquiries

We measure genuine customer actions—inbound messages, quote requests, and validated leads—giving you an honest picture of your growth.

What we do.

Targeted Paid Advertising (Meta & Search)

Campaign setup, audience segmentation, retargeting funnels, lead generation campaigns, and conversion optimization across Facebook and Instagram.

Social Media Page Management & Editorial Calendars

Publishing schedules, content planning, brand guidelines consistency, post scheduling, and account hygiene to maintain an active, professional presence.

Social Content & Campaign Support

Publishing schedules, campaign messaging support, content consistency, and prompt routing of commercial inquiries to your team.

Campaign Creative Direction & Landing Page Coordination

Visual direction for campaign creatives, social post graphics, video reels guidance, and aligning ad messaging with destination landing pages.

UTM Tracking & Funnel Performance Reporting

Standardized UTM naming, campaign attribution setup, landing page conversion tracking, and plain-language reporting on genuine inquiries and costs.

  1. 01

    Discovery & Offer Clarification

    Understand your core services, target audience personas, customer objections, and commercial priorities.

  2. 02

    Channel & Asset Audit

    Audit existing social pages, Ad Account settings, pixels, tracking tags, and historical ad efficiency.

  3. 03

    Campaign & Content Strategy

    Formulate campaign budgets, audience segmentation criteria, ad angles, and an editorial publishing calendar.

  4. 04

    Technical & Tracking Setup

    Configure conversion tracking, standardized UTM parameter schemes, landing page event triggers, and account verification.

  5. 05

    Campaign Launch & Scheduling

    Deploy validated ad sets, launch multi-format creatives, and initiate scheduled social content.

  6. 06

    Campaign Optimization & Support

    Ongoing performance tracking, bid management, and reallocation toward top-performing segments alongside scheduled content support.

  7. 07

    Performance Review & Reporting

    Transparent bi-weekly or monthly performance reports detailing inquiries, spend, and agreed strategic recommendations for the next cycle.

The work behind the capability.

Social media page management and paid advertising work for clients, alongside our software development services.

Client marketing work

Social Media & Paid Advertising

Frequently asked questions.

What digital marketing and growth services does MOMAYAZ provide?

We manage structured paid advertising campaigns on Meta (Facebook and Instagram) and search platforms, social media editorial calendars, campaign creative direction, landing page alignment, and UTM attribution tracking.

How do you structure paid ad campaigns?

Campaigns are structured across clear audience stages: cold prospect targeting to introduce your offer, engaged audience consideration, and focused retargeting for high-intent visitors who have expressed interest, optimizing budget allocation based on real inquiry data.

How is marketing performance measured and reported?

We track genuine business actions—inbound WhatsApp conversations, completed inquiry forms, qualified leads, and cost per inquiry—rather than vanity metrics. Clients receive transparent bi-weekly or monthly performance reviews.

How does marketing integrate with our website or web application?

We align campaign messages with relevant landing pages or WhatsApp contact paths, and review page performance and event tracking as part of the agreed scope.